AREAS OF ACTIVITY

¿What do
we do for
our industry?

VISIBILITY

  • Enhancing the value of the sector, a strategic cornerstone of the economy
  • Promoting products ‘Made in Spain’

LIAISON

  • Boosting companies’ competitiveness
  • Representing the sector`s interests
  • Lobby (Spain and EU)

INFORMATION

  • Position papers
  • Collecting economic data
  • Sector reports

STRATEGIC PLANS

  • 2020 Strategic Plan for Components 2020 (BCG)
  • Automotive Sector Agenda, ANFAC and SERNAUTO (KPMG)
  • R+D+i Strategic Priorities Agenda
  • Aftermarket Strategic Plan
  • Internationalization Plan of the Automotive Sector

COMMUNICATION

  • Promoting the sector`s role and its contribution to the Spanish economy and society
  • Disseminating the achievements of the Association and the sector
  • Generating relevant materials and computer graphics
Environment and Quality
  • Monitoring initiatives and regulations of special interest to the sector (REACH, batteries...)
  • Management of a plan for packaging prevention in the sector.
  • Management and monitoring of the 2015 Sector Study on Hazardous Waste Minimization.
  • Organization of courses on Quality (SERNAUTO Campus).
  • Preparation of Quality Benchmarking for companies in the automotive components sector (annual).
Membership Development
  • Design and implementation of actions aimed at highlighting the value of everything the Association does with a view to future members.
  • Design and implementation of new valuable services for members and collaborating partners.
  • Signing of collaboration agreements and alliances with various types of organizations to expand the range of services and offer special conditions for members.
Institutional Relations
  • Liaison between Spanish and European public administrations.
  • Definition of industrial policy strategies.
  • The voice of the sector.
Communication
  • Definition of 360o communication strategies, actions and media projects aimed at achieving a greater impact and enhancing the sector`s outreach, image and reputation.
  • Promoting projects of interest to the Association.

SERNAUTO ACTIVITY 2022
#sernautosuma

#INDUSTRY SPOKESPERSON

67 MEETINGD WITH PUBLIC ADMINISTRATION

DIFFUSION

26 CONFERENCES AND WEBINARS
13 events
13 webinars

#MARCA ESPAÑA

INTERNATIONAL PROMOTION PLAN.
6 TRADE FAIRS AND TRADE MISSIONS.

#COLABORATION

54 MEETINGS OF THE BOARD OF DIRECTORS,
COMMITTEES AND WORKING GROUPS.
Foreign Trade.
Communication
I+D+i
Construction Industry.
Responsible business
Spare parts.

#COMMUNICATION

3,485 MEDIA APPEARANCES.
91,908 VISITS TO THE WEBSITE.
53 press releases.
31 interviews

8.082
prints
167.920
prints


6.217
followers

10.800
reproductions

#FORMATION

27 COURSES.
208 STUDENTS PARTICIPATED.

#SERNAUTO SUMA

20 NEW PARTNERS AND
COOPERATING PARTNERS
Twitter

#SERNAUTO

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