AREAS OF ACTIVITY

¿What do
we do for
our industry?

VISIBILITY

  • Enhancing the value of the sector, a strategic cornerstone of the economy
  • Promoting products ‘Made in Spain’

LIAISON

  • Boosting companies’ competitiveness
  • Representing the sector`s interests
  • Lobby (Spain and EU)

INFORMATION

  • Position papers
  • Collecting economic data
  • Sector reports

STRATEGIC PLANS

  • 2020 Strategic Plan for Components 2020 (BCG)
  • Automotive Sector Agenda, ANFAC and SERNAUTO (KPMG)
  • R+D+i Strategic Priorities Agenda
  • Aftermarket Strategic Plan
  • Internationalization Plan of the Automotive Sector

COMMUNICATION

  • Promoting the sector`s role and its contribution to the Spanish economy and society
  • Disseminating the achievements of the Association and the sector
  • Generating relevant materials and computer graphics
Environment and Quality
  • Monitoring initiatives and regulations of special interest to the sector (REACH, batteries...)
  • Management of a plan for packaging prevention in the sector.
  • Management and monitoring of the 2015 Sector Study on Hazardous Waste Minimization.
  • Organization of courses on Quality (SERNAUTO Campus).
  • Preparation of Quality Benchmarking for companies in the automotive components sector (annual).
Membership Development
  • Design and implementation of actions aimed at highlighting the value of everything the Association does with a view to future members.
  • Design and implementation of new valuable services for members and collaborating partners.
  • Signing of collaboration agreements and alliances with various types of organizations to expand the range of services and offer special conditions for members.
Institutional Relations
  • Liaison between Spanish and European public administrations.
  • Definition of industrial policy strategies.
  • The voice of the sector.
Communication
  • Definition of 360o communication strategies, actions and media projects aimed at achieving a greater impact and enhancing the sector`s outreach, image and reputation.
  • Promoting projects of interest to the Association.

SERNAUTO ACTIVITY 2018
#sernautosuma

M.M.C.C. MEDIA.

Highlighting the contribution to the Spanish economy.
+2,060 IMPACTS
  • 1625 noticias digitales
  • 8 TV nacional
  • 23 radio
41 PRESS RELEASES
413 written press
33 INTERVIEWS

web y social media WEBSITE AND SOCIAL MEDIA

Generating online impact.
+55,000 VISITS
+35,000 USERS
+130 ONLINE NEWS ITEMS
1,136 FOLLOWERS
4,481 INTERACTIONS
3,203 VISITS

RR.II. INTERINSTITUTIONAL RELATIONS

Defending the interests of the sector.
67 MEETINGS WITH THE PUBLIC ADMINISTRATION

formacion TRAINING

Helping to improve the skills of professionals
350 PROFESSIONALS
32 COURSES

comunicacion 360º COMMUNICATION

Providing information about our activity.
+6,400 NEWSLETTER SUBSCRIBERS
44 ‘RED SERNAUTO’ (SERNAUTO NETWORK) BULLETINS
47 SERNAUTO CLIPPINGS

ferias EVENTS AND TRADE FAIRS

Exploring new markets.
31 COMMITTEE AND
WORKING GROUP MEETINGS
6 EVENTS AND SEMINARS
9 INTERNATIONAL TRADE FAIRS
TRADE MISSIONS
Twitter

#SERNAUTO

> VIEW ALL

@jose_portilla7

RT @sernauto: 🤔¿Qué imágenes dejó @Motortec_AM en la retina del sector?📸 ¿Qué valoración de resultados?🚀 ¡Compartimos vídeo resumen de @ser

@Framosval

RT @sernauto: ¡La automoción también es economía digital! Si quieres descubrir más… tienes una cita mañana, y hasta el juves, con el #DES20

@carolinalopez__

RT @sernauto: 🤔¿Qué imágenes dejó @Motortec_AM en la retina del sector?📸 ¿Qué valoración de resultados?🚀 ¡Compartimos vídeo resumen de @ser

@JLFelpeto

RT @sernauto: 🤔¿Qué imágenes dejó @Motortec_AM en la retina del sector?📸 ¿Qué valoración de resultados?🚀 ¡Compartimos vídeo resumen de @ser